Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

By admin on December 31st, 2009

Manufacturer: Sony
Customer Rating:
List Price: $2,999.99
Sale Price: $1,879.00
Availibility: Usually ships in 1-2 business days

Buy Now

Product Description

Watch your favorite HD TV show, movie, or play your favorite videogame in extraordinary detail with the Sony� BRAVIA� KDL-52XBR7, the world's first 240Hz LCD TV. Featuring Full HD 1080p resolution, the BRAVIA� KDL-52XBR7 also boasts innovative Motionflow� 240Hz technology that quadruples the frame rate of standard HDTVs, providing unprecedented motion detail for a superior viewing experience. Additionally, its BRAVIA Engine� fully digital video processor further reduces noise, sharpens image detail, and improves color accuracy. Even more, the BRAVIA� KDL-52XBR7 has an Advanced Contrast Enhancer (ACE) dynamic backlight control that produces deep blacks in darker scenes without sacrificing shadow detail.

Product Details

16:9 Full HD 1080p Resolution Panel (1920x1080)
Motionflow¿ 240Hz further enhances motion performance
DMex¿ capable
BRAVIA Engine¿ 2
Advanced Contrast Enhancer circuit (ACE)

Video Reviews

No video reviews found for this product.

Customer Reviews

Incredible!

Review Date: March 13, 2009

Reviewer: DrXenos,

I just received my TV today. All I can say is: OH MY GOD! The picture is gorgeous. The sound is incredible. Setup was a breeze. The guys delivering it were nice and courteous. They set it up for me, and even offered to take the packaging away (I kept it in case there were problems).

I've read reviews that state there were screen problems, especially with rain or fog. I don't see it. No artifacts, no blurring, nothing. I think as long as it is setup correctly, the problems don't occur. There are a lot of settings, but the menus are clean and easy to understand.

I am a little hard of hearing. My old TV was cranked to the max, and I could just hear it. Not my new Sony! Even at 50% it is too loud even for me.

Just a note (in case someone else has this problem): I initially didn't have sound at first through the HDMI cable (and panicked a little). The problem was I had to configure my cable box audio setting specifically to HDMI. You'd think as an engineer, I would have known...

The picture is awesome with my Oppo up-scaling DVD player (I don't have a Blu-ray yet).

A nice touch: because of the multitude of connectors on the TV (and the compactness of HDMI's combined audio/video cables) I was able to get rid of a huge rat's nest of cables (coaxial, composite, S-video, and various combiner/splitters).

Update:
I've had the TV for a few weeks now, and still love it. I bought one of those DVD kits to calibrate the color, et. al., but all I had to do was change the color setting from "vivid" to "standard." The TV's settings were already spot on!

I've also noticed that the picture is much better if you turn off a lot of the "extra" settings that affect the picture, like the CineMotion. I have a set of PAL DVDs that looked all jerky. I turned this off and now they look great. My NTSC DVDs were OK most of the time, but certain scenes were jerky. They now look great, too. The Motion Enhancer seems to be best at "Standard."

Outstanding picture!

Review Date: March 12, 2009

Reviewer: cmango, Beautiful, sunny Colorado

This TV has the best picture we've ever seen. It's absolutely stunning.

Lots of Amazon review comments out there about the refresh rate and stutter on the 120Hz model. That isn't a problem at all with 240Hz.

An HDTV is only as good as the signal it receives. We had a heck of a time with Time Warner (they gave us the wrong cable box, even with the right box the HD channels didn't work, they eventually came out and put a signal booster on the box) but once that was straightened out you cannot beat the picture on this TV. We have two other, older Sony TVs in other rooms that we'll probably sell because no one will want to watch them after seeing the picture on this one.

We have a small living room and were worried the TV would be too large for the space. It isn't.

We did alot of research before buying and made the right choice. You can't go wrong with this brand and model.

Great TV!!

Review Date: April 21, 2009

Reviewer: Nissan Fan, Pittsburgh, USA

TV was delivered in perfect condition a few days ago as promised by CEVA/Eagle. The delivery folks were good - they unpacked and set it up on the stand before they left. I did not turn it on immediately because it was cold outside and the unit needed time to acclimatize.
I have now been playing around with it for a few days and still have a ton of settings and options I have yet to explore. I am happy to say I have none of the clouding issues that some others have mentioned here. Some of the cool features I have found so far.
Picture quality - One word describes it - Fantastic! Default picture quality is great. However, I have yet to calibrate the color/brightness settings to tone it down, conserve energy etc.
Favorites - I like how the favorites GUI lets you scroll through all the channels you have surfed.
Networking and USB - Pictures on a USB stick or on my desktop computer look great. Plugged it into my network, went through a few basic setup steps and it was able to find and display all the pics on the computer. Various slide show effects are great too. Not been able to play a video clip off the computer yet. Need to check compatible formats.
TV Guide - The interactive TV Guide is the best I have seen. Better than those provided by the cable and satellite companies.
Web Browsing - Computer looks great on it. As soon as my Logitech Mediaboard bluetooth keyboard arrives I will have my computer hooked up permanently to the TV.
Only thing left to do is to properly calibrate the color/brightness settings yet. Will update later.
Watch the price on Amazon and buy when low.

Great TV

Review Date: April 16, 2009

Reviewer: Jamey Hopper, Baton Rouge, LA, USA

I bought the XBR7 after 5 months of study and research. I am very pleased with my decision. The picture on the set is beautiful, far exceeding the other Hi-def TVs that I own. Delivery was one day longer than estimated, but that was not really a problem. A potential headache was the fact that the price increased while I was in the process of purchasing. After I started the purchase process I investigated the warranty (my decision was no extended warranty). The price went up $154 while I was investigating the warranty. I called Amazon, got an agent who could not help me. I told her I felt like I had been "bait & switched". She passed me to a supervisor, who investigated, and sold me the TV for the price at the start of my transaction (the lower price). So all worked out, it just took about 20 minutes on the phone.

Set up was as easy as others have described. The sound quality is excellent. I have seen no negative performance issues, including slo-motion of hi-def football games I had on my DVR. My only comment to my wife was that I bet the actresses really hated Sony and Hi-def, because they don't look nearly so good now that you can really see them, LOL. I could not really tell as much on my other Hi-def TVs. This Sony is clearly worth the money. There may be better sets out there, I am not an expert. But I am very careful at spending money, and I definitely feel like the XBR7 from Amazon is a great value.

Sony XBR7 - 52 inch

Review Date: June 13, 2009

Reviewer: TAV,

Awesome performance. A bit pricier then other this class but worth it. great with sports and movie. Mounted on wall and love it.

Tags: 1080p, 240hz, 52inch, bravia, HDTV, kdl52xbr7, series, sony

Cheap1way Related

Categories: Bestsellers HDTV
Tags: 1080p, 240hz, 52inch, bravia, HDTV, kdl52xbr7, series, sony